URBAN REVIVO（簡稱：UR）——快奢時尚創領者。UR以“感官享悅，玩味時尚”作爲品牌理念，突破傳統快時尚思維，打造“輕奢快時尚”的品牌定位。UR擁有時尚前沿的商品設計能力並將品質與價值進行平衡，致力爲全球消費者提供舒適與奢華、創新與智能的購物體驗。UR是時尚價值的創造者，更是時尚産業的創新者，UR提出“玩味時尚 (PLAY FASHION) ”的品牌主張，致力將有趣的、新鮮的、跨越領域的當代時尚新思維與消費者共同分享，讓每個人都能創造屬于自己的時尚風格。
About the brand
URBAN REVIVO (UR) is a trendsetter of fast luxury. Upholding “INCITE﹒INSPIRE﹒INTERMESH & PLAY FASHION” as its brand concept, UR breaks through the traditional thinking of fast fashion and positions itself as a pioneer of affordable luxury. UR is not only capable of doing avant-garde design, but also striking a perfect balance between quality and value. It has always devoted itself to creating superb shopping experience which is characterized by comfort, luxury, innovation and smartness for its global customers. UR is a value-creator of fashion. Even more, it has always been an out-of-the-box thinker in the industry. Embedding PLAY FASHION into its brand DNA, UR endeavors to share with its customers the most fun, trendy and cross-boundary ideas, so that everyone could become a designer of his or her own style.
Founded in 2006, UR adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 200 stores throughout China and overseas. After adopting brands group strategy, UR launched its sub-brands step by step and started its international expansion by establishing a base in Singapore, continuing its expansion in Britain, United States, France, Japan and so on. UR will maintain a steady growth by adding 60 to 100 stores each year and expect over 400 stores worldwide by 2020 with a turnover of 10 billion Yuan. In future, UR will continue to provide fast fashion experience for customers across the world and become a greater fashion empire with international presence.